Katherine LeBlanc

Google and Meta efficiencies keep declining. Two practitioners — a brand CMO and a media vendor — break down connected mail, cable TV, marketing mix modeling, and where alternative channels actually move the needle for franchise marketers.

Digital media costs are rising and attribution is eroding. Three franchise marketing leaders get specific about what's working, where brands are overspending, and how to build a defensible media plan for 2027.

Two franchise marketing operators unpack the real metrics that drive decisions: cash flowable CAC, customer lifetime value, attribution across the tornado, and what one source of truth actually takes to build inside a growing franchise system.